Posts about Marketing strategy

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1. News

   15 December 2017
   Digital policyData collection & privacy

   Are you ready for GDPR?

   WFA

   When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them.…

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2. 
   News

   24 October 2017

   WFA holds LATAM meeting in Asunción

   WFA

   LATAM regional meeting coincided with CAP Paraguay’s 20th anniversary

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3. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

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4. 
   Opinions

   4 July 2017
   Marketing capabilities

   Five CMO lessons from Cannes

   Rob Dreblow

   While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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5. 
   Benchmarks & surveys

   30 June 2017
   Agency review & pitchingMarketing procurement

   Survey results on sourcing experiential and marketing materials

   WFA, InnerWorkings

   WFA member survey. For additional details, please log in.

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6. 
   Videos & webinars

   22 June 2017
   Consumer insight

   Webinar: Turning uncertainty to advantage

   WFA, Flamingo

   Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

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7. 
   Benchmarks & surveys

   7 June 2017
   Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

   Survey on Social Media & Social Content Management 2017

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Social Media & Social Content Management 2017"
8. 
   Benchmarks & surveysReports & whitepapers

   15 February 2017
   Agency managementIntegrated marketing

   Survey on Briefing for integrated communications (2017)

   WFA, The Observatory

   WFA member survey. For additional details, please log in.

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9. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

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10. Opinions

    24 January 2017

    WFA President predicts the year ahead for marketing

    WFA

    What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…

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11. 
    Benchmarks & surveys

    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

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12. 
    Benchmarks & surveys

    1 January 2017
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"