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Agency evaluation & performanceAgency rostersMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
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Digital transformationData & analyticsData-driven marketing
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Organisation & structure
Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Organisation & structureData & analytics
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
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Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementAgency review & pitchingMarketing procurement
Recommended global PR agencies
Benchmark on recommended global PR agencies.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on App Developers in Asia
WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
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Integrated marketingOrganisation & structure
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in South Korea
WFA benchmark on recommended digital agencies in South Korea.
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Marketing procurement
Webinar: Marketing Procurement Business Intelligence
Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…