Posts about Marketing Organisation & Strategy

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1. 
   Reports & whitepapers

   25 September 2018
   Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement

   Why an Eco-Friendly Production Makes a World of Sense

   APR

   The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

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2. 
   Reports & whitepapers

   18 September 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Remuneración de agencias Latam

   Diafano

   El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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3. 
   Benchmarks & surveys

   31 August 2018
   Agency review & pitchingCreativityMarketing procurement

   Recommended creative agencies in APAC

   WFA

    WFA member benchmark. For additional details, please log in.

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4. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA, APR

   WFA member survey. For additional details, please log in.

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5. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Sourcing Adaptation & Transcreation

   WFA

    WFA member benchmark. For additional details, please log in.

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6. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing talent

   WFA

     WFA member benchmark. For additional details, please log in.

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7. 
   Videos & webinars

   13 July 2018
   Organisation & structure

   WFA talks Better Marketing: The CMO agenda

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

   Read more about "WFA talks Better Marketing: The CMO agenda"
8. 
   Benchmarks & surveys

   13 July 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Production Pre-payments

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Production Pre-payments"
9. 
   Videos & webinars

   13 July 2018
   Brand purpose

   WFA talks Better Marketing: Purpose

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

   Read more about "WFA talks Better Marketing: Purpose"
10. 
    Benchmarks & surveys

    5 July 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
11. 
    Opinions

    28 June 2018
    Marketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

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12. 
    Guides & templates

    21 June 2018
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"