As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Data collection & privacy
Life after GDPR: what next for the advertising industry?
Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (June 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Digital policyData collection & privacy
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Digital policyMarketing to childrenData collection & privacy
DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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Digital policyData collection & privacy
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…