As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policyMarketing lawTPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Digital policyDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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AIBenchmark: Gen AI on marketing creative
Read more about "Benchmark: Gen AI on marketing creative"WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Digital policyDGX meeting overview (November 2023)
Read more about "DGX meeting overview (November 2023)"Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Digital policyMeta’s behavioural advertising practices in Europe
Read more about "Meta’s behavioural advertising practices in Europe"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
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Digital policyUnpacking the Digital Services Act: A Q&A session with Meta
Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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