Insight Forum detail

Insight Forum

Insight Forum

Helping the global consumer insight community to develop their functions to strategic consultants for their organisations. 

Through peer-to-peer learning and being exposed to exciting new methodologies, this group of global client-side market research leaders learns how to evolve their functions towards playing an increasingly central role in their company’s transformation. From a marketing stakeholder view-point, this often focuses on delivering actionable insights to inform unifying marketing strategies.

The Insight Forum boasts more than 600 consumer insight professionals from WFA’s member companies. The group is the only global network for global client-side consumer insight leaders.

Primary areas of focus

Methods

Exploring innovative new methodologies as well as understanding how to get more value from existing approaches, such as brand trackers.

Practises

Understand how to make the CI function operate more effectively with its multitude of stakeholders, from marketing all the way to board level.

People

Developing consumer insight talent into new areas and levels of proactivity. To evolve the function to the status of an internal strategic consultancy.

Contacts

WFA Contact

Chairperson

  • Angelica Beard

    Angelica Beard

    Senior Director, Global Insights & Analytics, Visa
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Related events

  1. Insight Forum Remote

    27 Jun 2024

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  2. WFA Forum Connect

    Singapore Singapore

    17 Jul 2024

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  3. Insight Forum

    Geneva Switzerland

    30 Sep 2024

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  4. Insight Forum Remote

    06 Nov 2024

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  5. WFA Forum Connect

    New York United States

    04 Dec 2024

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