Helping the global consumer insight community to develop their functions to strategic consultants for their organisations.
Through peer-to-peer learning and being exposed to exciting new methodologies, this group of global client-side market research leaders learns how to evolve their functions towards playing an increasingly central role in their company’s transformation. From a marketing stakeholder view-point, this often focuses on delivering actionable insights to inform unifying marketing strategies.
The Insight Forum boasts more than 400 consumer insight professionals from WFA’s member companies. The group is the only global network for global client-side consumer insight leaders.