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Spotlight: ANA Programmatic Media Supply Chain Study
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
Spotlight: Creative Production & The Economic Climate
Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
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Marketing’s new ways to deliver value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
Six WFA partner predictions for 2024
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
Three new colleagues join WFA team
Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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