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Forum ConnectCMO ForumIndia to the world. Highlights from WFA’s Forum Connect Mumbai
Read more about "India to the world. Highlights from WFA’s Forum Connect Mumbai"Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.
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Forum ConnectHow WFA Forums have brought clarity to a turbulent 2025
Read more about "How WFA Forums have brought clarity to a turbulent 2025"The game has changed for global brand owners, these are the new priorities and actions they are taking.
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Forum ConnectCMO ForumGlobal brands, global shifts: marketing transformation in action
Read more about "Global brands, global shifts: marketing transformation in action"A round-up of what we learned at Forum Connect New York 2025.
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Forum ConnectCMO ForumUniting Minds and Functions in 2024
Read more about "Uniting Minds and Functions in 2024"WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.
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Marketing structureMarketing operationsMarketing Matters in Asia-Pacific
Read more about "Marketing Matters in Asia-Pacific"Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for marketing and how to deliver better marketing. Rob Dreblow, WFA Global Head of Marketing Services, and Laura Forcetti, WFA Director, Marketing Services Asia-Pacific, and Global Sourcing, report back.
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Winning, and losing, together
Read more about "Winning, and losing, together"WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know that it’s the Constructor, the team constructing the winning car, and not the drivers’ title which is fought over most fiercely. That focus on teamwork and collaboration was reflected in the on-stage narrative and discussions between the 250 delegates.
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CreativitySustainabilityRetail media & ecommerceCMO ForumThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.
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Marketing structureCMO ForumMarketing operationsLoving lockdown
Read more about "Loving lockdown"Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.
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Marketing structure2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
Read more about "2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)"A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
Our upcoming events
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WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
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For global/regional Chief Marketing Officers
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While many are celebrating creativity in Cannes, members of WFA’s Asia Advisory Board are supporting the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
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Aprende a sacar el máximo partido a tu membresía de la WFA en esta sesión.
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For global/regional Chief Marketing Officers (CMOs).
