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Global Marketer Week 2024

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WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars

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This month in AI: new tools, content labelling, voice cloning and licensing deals

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WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

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Global Marketer Week returns to India in 2025

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WFA videos & webinars

WFA – the only global network for senior marketers

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | Highlights from Toronto

WFA Global Marketer Week 2024, Toronto | Recap day 2

WFA Global Marketer Week 2024, Toronto | Recap day 1

Halo CMM Community Summit, New York, January 2024

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WFA's #BetterMarketing Pod

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

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Our upcoming events

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  1. #NotInCannes (WFA event)

    Singapore Singapore

    19 Jun 2024

    While many sip rosé in the South of France, the members of WFA’s Asia Advisory Board are holding down the fort in Singapore, organising an event hosted by Google at their offices, on the evening of June 19th.

    More information Register for this meeting

  2. CMO Forum

    Cannes France

    20 Jun 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  4. AI Community

    25 Jun 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    More information Register for this meeting

  5. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  6. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

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