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Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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UK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study
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Charting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration
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Advertising & policyMarketing organisationBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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CreativityMarketing technologyGamingDigital media transformationMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022
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ABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
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Remote call on the Digital Omnibus, exclusively for WFA members.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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How do the models compare, and how can brands determine the right mix?
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WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
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Escaping the performance trap – rethinking growth in an age of short-term accountability
10 Nov 2026
This session follows a conversation with James Hurman led by our Asia Advisory Board earlier this year, and a recent spotlight on Future Demand: balancing brand and performance.
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A one-hour session on how to assess the risks behind AI tools
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Co-hosted by the Brandtech Group and WFA
The Brandtech Group, Floor 22, The Shard, 32 London Bridge Street, London SE1 9SG
