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Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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UK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study
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Charting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration
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Advertising & policyMarketing organisationBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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CreativityMarketing technologyGamingDigital media transformationMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022
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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
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Join us for an in-person Marketing Capability Forum, kindly hosted at Unilever’s offices in London.
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For senior European public/government affairs professionals and national advertiser associations
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Topic: Driving Paid Media Effectiveness
Measuring media has never been more sophisticated, but that does not automatically improve decisions.
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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Connecting music, sports, gaming, marketing and entertainment.
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Webinar: The $10 trillion leadership opportunity - How marketing can lead in the intangible economy
06 Oct 2026
Join WFA and The Intangibles on October 6 to learn why and how marketers can be at the vanguard of the intangible economy.
