Posts about Data-driven marketing
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Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
Magnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance
How can we do a better job of marketing marketing?
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
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Media & analyticsMarketing effectivenessMarketing technologyMarketing technologyKnowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Media & analyticsAIHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.
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CreativityMarketing technologyCannes LionsAIMarketing technologyDifferentiating skills in the AI era
Read more about "Differentiating skills in the AI era"Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to succeed in an AI-driven world, as Laura Forcetti explains.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"Few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. With culture driving consumption & ushering brands' futures, Dr. Marcus Collins his presentation is a must see.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI; including the skills gap, data complexity and, crucially, trust. Jonathan shares on how marketers and communicators can move to build trust in technology and help companies get out of the AI sandbox.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet marketers, no matter where they’re based in the world, face a very similar set of challenges. And that creates opportunities.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and endless changes in consumer habits and technology, CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? The host of the Better Marketing podcast, David Wheldon, asks practising CMOs and an AI infused version of marketing guru Mark Ritson.
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technologyWFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
Read more about "WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’"Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra Co-Founder and Chief Solutionist, explains that ego-green marketing is dead and why that could be great news for your business.
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Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.
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This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.
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Learn how to make the most of your WFA membership in one quick session.
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Join members of WFA’s Asia Advisory Board to welcome the new year on 21st January.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA is proud to partner once more with Campaign Asia for Connect Indonesia, taking place January 28 in Jakarta.
