Posts about Marketing procurement
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HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact #bettermarketingpod
Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
Judy Smith on why "be who you say you are" is the only crisis playbook that matters
Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
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Marketing procurementMarketing procurementAI in marketing procurement: what are the emerging trends?
Read more about "AI in marketing procurement: what are the emerging trends?"3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.
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Marketing procurementMarketing procurementCMOs: your marketing procurement team might be more useful than you think
Read more about "CMOs: your marketing procurement team might be more useful than you think"Deeper collaboration with marketing procurement can be a quiet competitive advantage for CMOs – and a powerful ally. Laura Forcetti, Director of Global Marketing Sourcing at WFA, explains why.
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Marketing procurementMarketing procurementHow are marketing procurement leads managing POS & Displays?
Read more about "How are marketing procurement leads managing POS & Displays?"Digitalisation and sustainability are influencing the future of POS & Displays.
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Marketing procurementMarketing procurementSpotlight: Global Content Production: Evolution and Looking Ahead
Read more about "Spotlight: Global Content Production: Evolution and Looking Ahead"In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content Production (2025 update)
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (April 2025)
Read more about "Sourcing Forum Meeting Overview (April 2025)"Overview of the Sourcing Forum meeting held remotely on the 2nd April 2025
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Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
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Marketing procurementMarketing procurementWFA research reveals new trends showing how brands are responding to changes in content production
Read more about "WFA research reveals new trends showing how brands are responding to changes in content production"Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a top focus.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview (February 2025)
Read more about "Sourcing Forum Meeting Overview (February 2025)"Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technologyKnowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Our upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Tuesday June 2nd, from 5pm. For more information or questions, please contact us at events@wfanet.org.
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Join members of WFA’s Asia Advisory Board as WFA makes its return to Tokyo.
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WFA is partnering with ProcureCon Marketing at Club Chelsea, London, United Kingdom
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In partnership with DEPT®, this WFA Spotlight will explore how AI-powered search, assistants and generative experiences are reshaping how consumers discover brands and what marketers should do in response.
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The WFA Executive Committee provides strategic guidance and governance for the World Federation of Advertisers, ensuring that the organisation’s priorities, initiatives, and advocacy efforts reflect the needs and interests of global marketers. It serves as the key decision-making body shaping WFA’s direction and impact worldwide.
