Global Marketer Week 2020

WFA Global Marketer Week Singapore

WFA Global Marketer Week Singapore

Event postponed until April next year

Following advice from the Singaporean authorities, Global Marketer Week will be postponed to next year. The city state has moved to DORSCON orange which means that event organisers are being advised to cancel or defer large-scale events.

Our commitment to Asia-Pacific, and Singapore specifically, remains unchanged. We will therefore be postponing Global Marketer Week and returning to Singapore on April 20 – 23, 2021.

This is very disappointing for all involved, but the safety of our members, delegates and WFA colleagues is our top priority.

For any questions, please reach out to

2019 Highlights

2019 highlights

WFA Global Marketer Week 2019: Highlights from Lisbon

Why come to Global Marketer Week?

Keith Weed, Unilever: A view of tomorrow

Raja Rajamannar, Mastercard: Brand purpose in a chaotic world

Geoff Seeley, Airbnb: The same, but different

Syl Saller, Diageo: The meaning of leadership

In conversation with Sir Martin Sorrell

Terry Kawaja, LUMA Partners: The real trends in marketing

Keith Weed, Unilever: "Advertising without trust is just noise."

Sir Martin Sorrell: "Marketing now is like running an election campaign without an election date."

Syl Saller, Diageo: "People really have to focus on the strength of their leadership"

Raja Rajamannar, Mastercard: "Brand and purpose are not the private territory of the marketer"

Geoff Seeley, Airbnb: "We talk about plumbing and problems. Let’s talk about people and art"

David Wheldon, RBS: "Facebook and Google would be wise to look at their own trust data"

Blake Cahill, Philips: "In most cases, regulation is good"

Taide Guajardo, P&G: "We've lost focus on content quality that conquers hearts and minds"

Terry Kawaja, LUMA: "The breakdown of trust mirrors what's happening at the large platforms"

Mikko Kotila on platforms: "Understand the algorithm and you will see the impossibility of our asks"

Jon Wilkins, Karmarama: "There is not an algorithm in the world that will tell you how to innovate"

WFA Better Marketing: Belinda Smith, Electronic Arts

WFA Better Marketing: Jon Wilkins, Karmarama

WFA Better Marketing: Paul Kemp-Robertson, Contagious

WFA Better Marketing: Adrian Lovett, World Wide Web Foundation

10 years of WFA Project Reconnect: What did we learn?

WFA Research: Bridging the gap between marketing and policy

WFA Policy Forum 2019: Briding the gap between policy and marketing

2019 speakers included

  • Geoff Seeley Geoff Global Marketing Director, Airbnb

    Geoff leads Global Marketing for the Homes business at Airbnb. The majority of his career was spent in media, digital and creative agencies before jumping client-side and joining Unilever to build out their global communications planning team. After 5 amazing years he joined Pearson to lead their digital transformation until San Francisco came calling and he moved with his family to the Bay Area in the summer of 2017.

  • Syl Saller Syl Chief Marketing and Innovation Officer, Diageo

    Syl is the Chief Marketing Officer of Diageo and a member of the company's Executive Committee. Before being appointed CMO, she was Global Innovation Director, responsible for the Diageo's innovation strategy, including all new product development, launch programmes and R&D worldwide. Prior to that, Syl was Marketing Director for Diageo Great Britain. Syl joined Diageo in 1999 from Allied Domecq Retail where she was Marketing Development Director. She started her career in brand management with Gillette, holding both US and global roles, before moving to the Holson Burnes Group, where she was general manager of the Holson Division.

  • Keith Weed Keith Chief Marketing and Communications Officer, Unilever

    Keith is responsible for the Marketing, Communications and Sustainable Business functions, a role which has seen him lead the creation of the Unilever Sustainable Living Plan, direct significant advances in digital marketing and create the Unstereotype Alliance with UN Women, bringing together companies to remove the portrayals of unhelpful stereotypes from their advertising by 2020. Prior to this, he was Chairman of Lever Fabergé before becoming Executive Vice President for Global Home Care & Hygiene. Keith has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.

  • Sara Martins de Oliveira Sara Global Brand & Media Director, Vodafone Group PLC

    Sara joined Vodafone Group in 2015 and has led the global brand repositioning, the launch of consumer CIoT and, more recently, the insourcing of digital media and the rebranding of Vodafone Business. Previously she was Brand Director at Vodafone Portugal managing brand, media, customer experience and PR. Prior to that, she spent 16 years at Unilever in local marketing and sales roles with two global assignments: Global Marketing Director for Olive Oil and Global Marketing Innovation Director for Lipton. She studied Economics at Nova School of Business in Lisbon, is married with two boys and has lived in Paris and Boston. Sara now lives in London but spends her weekends in lovely Cascais. As a hobby she enjoys refurbishing homes. The adventure of her live was her sabbatical time in Boston.

  • Blake Cahill Blake SVP, Global Head of Digital Marketing & Media, Philips

    Blake leads a high-performance team responsible for Philips’ digital marketing & media transformation. Comprising 100 digital and media experts, the team is driving expertise, programs and new technologies across Philips’ 10 business groups and 17 market clusters covering 100 countries. Blake’s career spans over 25 years in marketing, customer experience, technology and media. Before joining Philips in 2012, he worked at leading digital agency Banyan Branch, now part of Deloitte Digital, where he led client execution, acquisition and thought leadership. Prior to that, Blake held various marketing roles at social, digital and telecom companies such as Visible Technologies, AT&T, Belgacom and Ameritech. Blake’s passion is in witnessing the intersection and constant iteration of customer and technological change on marketing.

  • Cate Moore Cate Global Director of Advocacy, Connections and eCommerce, William Grant & Sons

    Following several years as a secondary school teacher, Cate began her marketing career within media agencies Initiative Media and Mindshare. She then moved into global blue-chip FMCG businesses Unilever and Diageo, where she championed digital and integrated planning transformation and increased capability across the globe. The consulting world then beckoned, largely driven by a desire to experience a variety of different industries and work around her young family. Cate joined William Grant & Sons in September 2016 as Global Director of Advocacy, Connections & eCommerce. She divides her time between the Global Brand Ambassador programme, media and communications, online sales and marketing, and the identification and adoption of marketing technologies to step change the future of the business.

  • David Wheldon David CMO, RBS

    David is the President of the WFA and CMO of the Royal Bank of Scotland, a position he took up in July 2015. His career started on the agency side before working in various brand marketing roles at Coca-Cola and Vodafone. He was also President of BBDO Europe. Prior to RBS, David joined Barclays in 2012 as MD of Brand, Reputation and Citizenship.

  • Sir Martin Sorell Sir Martin Executive Chairman, S4 Capital

    Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital PLC recently merged with Media Monks and MightyHive, and is listed at the London Stock Exchange under SFOR. Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation. He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren.

  • Terry Kawaja Terry Founder and CEO, LUMA

    Terence “Terry” Kawaja, is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media, marketing and technology where he guides established firms and digital growth companies. He is a seasoned investment banker with more than 20 years of experience and has advised on more than $300 billion in transactions. He is a recognized expert in the Internet and digital media sectors and is an outspoken Digital Evangelist. Hailed as the “Jon Stewart of Investment Bankers,” Terry has a reputation for prescient insights and radical candor and leverages this objective credibility for the benefit of clients.

  • Valérie Hernando-Presse Valérie hief Marketing Officer, Danone

    Valérie is Danone’s Global Chief Marketing Officer. Before taking on her current role, she had held many positions at Danone including General Secretary of Danone France, VP of Public Affairs and Chief Brand Officer. Valerie helped to shape the strategic direction of the company, forming the new corporate vision of “One Planet One Health” and since November 2017, in her role as Chief Marketing Officer is turning that vision into an operational reality. She began her marketing career in 1990 at Yoplait before joining Danone in 1994. Valérie held several marketing positions in the biscuits, Dairy and Out of Home divisions, prior to her appointment as Marketing Director in 2001. She took on roles outside Danone as a Strategy Consultant at Mandragore and as Global Strategy & Marketing Services Director at Lactalis Group, before re-joining Danone in 2011 as Director Corporate Affairs.

  • Belinda J. Smith Belinda J. Global Head of Media, Electronic Arts

    Belinda is the Global Head of Media at Electronic Arts – leading paid media strategy, planning, buying and operations across all EA titles and businesses, globally. Previously Smith was the Director of Programmatic Strategy at 360i. Leading 360i’s trading desk she oversaw strategy and buying across all programmatic accounts and client teams. Prior to 360i, Smith was the Director of Industry Initiatives at the IAB and led product management and marketing for several entities at AT&T.

  • Alexander Schlaubitz Alexander Vice President Marketing, Lufthansa

    Alexander is the Vice President Marketing at Lufthansa. In this position, he is responsible for Lufthansa's global marketing strategy and implementation. The remit covers all B2B and B2C activities. In this role, Alexander also functions as publisher for Lufthansa's award winning family of magazines. He is responsible for successfully implementing the first major brand refresh at Lufthansa in almost 30 years. Before joining Lufthansa, Alexander was Director of Customer Marketing for Facebook in Europe, Middle East and Africa (EMEA), based in London. He was responsible for developing strategic marketing partnerships with the top 25 EMEA based brands. Previously, Alexander was Managing Director of Change Communication in Frankfurt. In this role, he headed up the strategic planning and account management activities for clients such as Johnson & Johnson, Adecco, Campari, and Nokia. He drove development of four of Campari group's global brand strategies. Additionally, he served as lead for EMEA on a cross-functional team for Nokia N-Series.

  • Taide Guajardo Taide Brand Director, Brand Mastery Society, Europe, Procter & Gamble

    Taide leads a team of over 200 marketers and agency partners across all European countries, in charge of a multimillion-dollar budget. In her role, she drives innovation and marketing capabilities on data-driven marketing, CRM and digital across P&G’s brand portfolio in Europe. Taide was born in Mexico City. She has a Bachelor's degree in Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey and a Master’s degree in International Management from the American Graduate School of International Management. She has worked for P&G for 29 years.

  • Adrian Lovett Adrian President & CEO, World Wide Web Foundation

    Adrian is the Web Foundation’s President & CEO. He works with the founders, board and 30-strong staff team in twelve countries to deliver the mission and strategy of the Foundation. His 20-year career in international development and advocacy has focused on delivering policy change on complex global issues in the Global South, North America and Europe. Prior to joining the Web Foundation, Adrian was the interim CEO of ONE, the campaigning and advocacy organisation co-founded by U2’s Bono to help end extreme poverty. He previously led ONE’s Europe division as its Executive Director. Adrian played a key leadership role in successful campaigns such as Make Poverty History and the Jubilee 2000 campaign to cancel the debts of developing countries. He has also held senior roles at the likes of Oxfam and Save the Children. Adrian currently serves as a commissioner on the United Nations Broadband Commission and as a member of the World Economic Forum Internet for All Steering Committee.

  • Jon Wilkins Jon Chairman, Karmarama & Managing Director, Accenture Interactive

    Jon began his career in the market research department at Granada TV then went to the brand new MTV for several years before joining BMP as their Head of Strategy. In 2000, Jon along with John Harlow and Will Collin founded Naked, the ground breaking international communications agency. Jon pioneered the concept of media neutrality there. He worked on a range of local and global clients including Coca-Cola and Unilever and remained at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo. Jon joined Karmarama at the beginning of 2014 as Executive Chairman, his first role since leaving Naked. Jon has been developing the Karmarama integrated offer, increasing the capabilities of the agency in data and mobile and working with key clients to help them grow their business through strategy and creativity. He also is a regular speaker both in the UK and internationally. Jon oversaw the sale of Karmarama to Accenture in December 2016.

  • Paul Kemp-Robertson Paul Co-founder & Chief Brand Officer, Contagious

    After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange library of award-winning marketing ideas from around the world. He returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.2 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book. It was published by Penguin Business in November 2018, and has already been selected as a class text for the branding & strategy course Syracuse University in New York.

  • Isabel Massey Isabel Global Media Director, Diageo

    Isabel is Global Media Director at Diageo, leading the media agenda across marketing. She steers a team of 15 media specialists tasked with making Diageo’s brands, from Guinness to Smirnoff, as relevant today as they ever have been. Her work has had a transformative impact on the Diageo business: in the last 18 months, setting a new standard for how we build our brands using media and spearheading new global data tools and technology in the business. Isabel has been listed in Management Today’s 35 under 35 which celebrates the UK's most talented young businesswomen.

  • Benjamin Jankowski Benjamin Senior Vice President, Global Media, Mastercard

    Benjamin is the Senior Vice President, Global Media. In this role, he is responsible for managing the MasterCard investment in marketing communications. This includes working with our global, regional and local marketing teams as well as agency partners to drive engagement and preference among MasterCard’s core constituents. Having worked for many agency networks such as Omnicom, WPP, and Havas, Benjamin has a vast experience with helping drive business success of some of the world’s leading marketers such as Chase, Citibank, Dell, GE, Johnson & Johnson, Nestlé, PepsiCo, Procter & Gamble, and Xerox. He holds a B.A. in Communications from Temple University in Philadelphia, PA. He has also taught periodically on advertising topics at Temple.

  • Gerry D'Angelo Gerry Global Media Director, Procter & Gamble

    Gerry is currently Global Media Director at P&G, the world’s largest advertiser, with responsibility for P&G’s significant investment in media, managing relationships with key external agencies and partners and driving best practice across all its businesses and regions. Previously to P&G, Gerry held client-side media roles at Mondelez and Samsung as well as having worked media owner side at Sky and agency-side at Starcom and Leo Burnett.

2019 participants