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Agencies & Partners
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Media transparencyAgency remuneration & contractsMedia Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Agency evaluation & performanceBenchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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Media governanceAgency remuneration & contractsSpotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Spotlight: 2022 Global Production Trends
Read more about "Spotlight: 2022 Global Production Trends"Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
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Agency managementSpotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Read more about "Agency Management Forum Overview (December 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Agency remuneration & contractsBenchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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Sourcing Forum meeting overview (January 2021)
Read more about "Sourcing Forum meeting overview (January 2021)"Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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Global Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
Our upcoming events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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