Agencies & Partners
Agencies & Partners
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Agency remuneration & contractsMarketing procurementWebinar: Global Agency Remuneration 2018
A webinar covering some of the key findings from our Read more about "Webinar: Global Agency Remuneration 2018"
ProductionMarketing procurement2019 Marketing Production Trends
Read more about "2019 Marketing Production Trends"Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
Gender & diversityProductionMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
ProductionMarketing procurementPhotography: Product, Beauty & Life Style Shoots
Read more about "Photography: Product, Beauty & Life Style Shoots"This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
Agency remuneration & contractsAgency review & pitchingMarketing procurementGlobal Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementBenchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
ProductionMarketing procurementWebinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectivenessSurvey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
Agency remuneration & contractsAgency review & pitchingProductionMarketing capabilitiesMarketing operations8 insights for global marketers on sourcing content production
Read more about "8 insights for global marketers on sourcing content production"Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
ProgrammaticInfluencersProductionMarketing procurementSourcing Forum Meeting - Amsterdam November 2018
Read more about "Sourcing Forum Meeting - Amsterdam November 2018"Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
ProductionMarketing procurementRecommendations for licensing fonts
Read more about "Recommendations for licensing fonts"Recommendations for licensing fonts
Upcoming events
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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