Agencies & Partners
Agencies & Partners
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Agency rostersMarketing procurementOrganisation & structureBenchmark on sourcing post-production
Read more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on Supplier Relationship Management (SRM) models
Read more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in.
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ProductionMarketing procurementWebinar: Marketing Production Trends for 2019
Read more about "Webinar: Marketing Production Trends for 2019"Webinar with Advertising Production Resources (APR) on global…
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Agency management
Media agency management: Where are we headed?
Read more about "Media agency management: Where are we headed?"A new WFA report identifies the latest trends in global media agency models and remuneration
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Agency managementAgency remuneration & contractsAgency rostersMarketing procurementOrganisation & structureMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
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Agency remuneration & contractsMarketing procurementWebinar: Global Agency Remuneration 2018
A webinar covering some of the key findings from our Read more about "Webinar: Global Agency Remuneration 2018"
ProductionMarketing procurement2019 Marketing Production Trends
Read more about "2019 Marketing Production Trends"Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
Gender & diversityProductionMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
ProductionMarketing procurementPhotography: Product, Beauty & Life Style Shoots
Read more about "Photography: Product, Beauty & Life Style Shoots"This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
Agency remuneration & contractsAgency review & pitchingMarketing procurementGlobal Agency Remuneration 2018
Read more about "Global Agency Remuneration 2018"This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
ProductionMarketing procurementWebinar: Content Production Strategy Framework
Read more about "Webinar: Content Production Strategy Framework"The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
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More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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