Agencies & Partners
Agencies & Partners
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Agency managementInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementOrganisation & structureCMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
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Agency managementMarketing procurementOrganisation & structureSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
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Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
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ProductionMarketing procurementWebinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
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ChannelsProductionCreativityConsumer insightMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Agency managementProductionMarketing procurementSurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
Upcoming events
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Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The annual event for global marketers.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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