Agencies & Partners
Agencies & Partners - Highlights
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Client-agency performance evaluations: the agency view
Maintaining an appropriate level of governance with agencies
Survey: Global Category Management - Displays & Point-of-Sale
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Agencies & Partners
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
Agency remuneration & contractsProductionMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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