Agencies & Partners
Agencies & Partners - Highlights
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Client-agency performance evaluations: the agency view
Maintaining an appropriate level of governance with agencies
Survey: Global Category Management - Displays & Point-of-Sale
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Agencies & Partners
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InfluencersIntegrated marketingBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersIntegrated marketingWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency remuneration & contractsProductionMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Agency managementHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency evaluation & performanceConsumer insightData & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Agency managementTrue partners
Read more about "True partners"Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structureBenchmark: Shopper Agency recommendations in Western Europe
Read more about "Benchmark: Shopper Agency recommendations in Western Europe"This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Agency remuneration & contractsMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSourcing Forum meeting overview (November 2019)
Read more about "Sourcing Forum meeting overview (November 2019)"Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Read more about "Sourcing Forum meeting overview (October 2019)"Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Upcoming events
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For WFA corporate and national association members in Latin America
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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International Food and Beverage Alliance
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The Economist’s predictive look to the year ahead. Tom Standage will share key insights from the upcoming The Economist report this November
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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