Agencies & Partners
Agencies & Partners
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
Agency review & pitching
Major media pitches in 2019
These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
Agency evaluation & performance
Global Agency Group Profiles
These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
Agency managementAgency rosters
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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