Agencies & Partners

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Agencies & Partners

  1.    Sourcing Forum meeting overview (October 2021)
    Agency review & pitchingMarketing procurement

    Sourcing Forum meeting overview (October 2021)

    Overview of the Sourcing Forum held remotely on October 21, 2021.

    Read more about "Sourcing Forum meeting overview (October 2021)"
  2.    Benchmark: Pitch Consultant Selection Criteria
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"
  3.    Insight Forum Overview (October 2021)
    InfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"
  4.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  5.    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Agency managementAgency remuneration & contracts

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

    Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"
  6.    Agency Management Forum Overview (September 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (September 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
  7.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  8.    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  9.    Insight Forum Overview (June 2021)
    Influencers

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  10.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated January 2023.

    Read more about "WFA Global Influencer Marketing Map"
  11.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  12.    WFA Consultant Directory
    Agency rostersProductionMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"

Upcoming events

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  1. Meeting for global/regional media and/or sourcing directors or similar

    More information Register for this meeting

  2. Privacy Spotlight: UK

    29 Mar 2023

    Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.

    More information Register for this meeting

  3. Open to all GARM members

    More information Register for this meeting

  4. Does the strength of relationship between marketer and agency correlate with effective work?

    More information Register for this meeting

  5. How sonic branding differentiates your brand and create a more meaningful connection with your customers.  

    More information Register for this meeting

  6. The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets

    More information Register for this meeting

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