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Agencies & Partners
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Agency managementCreativityDigital transformationOrganisation & structureCMO Forum meeting overview (September 2021)
Read more about "CMO Forum meeting overview (September 2021)"Overview of the CMO Forum held remotely on September 8, 2021.
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Alcohol marketingAgency remuneration & contractsWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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InfluencersInsight Forum Overview (June 2021)
Read more about "Insight Forum Overview (June 2021)"Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing lawInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets. Last updated October 2021.
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Read more about "CMO Forum meeting overview (June 2021)"Overview of the CMO Forum held remotely on June 2, 2021.
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Agency rostersProductionMarketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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ProductionMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
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Agency managementIntegrated marketingAgency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Agency managementProductionMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
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ProductionMarketing procurementBenchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
Upcoming events
See all events
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Meeting for global/regional media directors or similar
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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Open to all GARM members
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WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice
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