Agencies & Partners - page 4
Agencies & Partners
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Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementMarketing capabilities
Benchmark: Creative Agencies in Japan with TVCM capabilities
Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Agency managementProductionMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
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ProductionMarketing procurement
Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Agency managementAgency rosters
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Agency managementOrganisation & structure
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilities
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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Agency managementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Agency managementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
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InfluencersIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
Upcoming events
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Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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For Global/Regional marketing leaders with a focus on China
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Join us as we talk about repositioning apps for Businesses in APAC.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
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This meeting is open to WFA national association members only
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture