Agencies & Partners - page 4
Agencies & Partners
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Agency evaluation & performanceAgency managementMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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ProductionMarketing procurementOrganisation & structureWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
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Agency remuneration & contractsMarketing procurementBenchmark: Calculation methods for social media savings
Read more about "Benchmark: Calculation methods for social media savings"This member benchmark examines calculation methods for social media savings.
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Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Agency managementMarketing procurementOrganisation & structureSourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Agency managementInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementOrganisation & structureCMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
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Agency managementMarketing procurementOrganisation & structureSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
Upcoming events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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For senior marketers that lead or are involved in the capability building of their marketing teams
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Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Meeting for global/regional media directors or similar
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture