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Agencies & Partners
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Agency review & pitchingMarketing procurementSourcing Forum meeting overview (October 2021)
Read more about "Sourcing Forum meeting overview (October 2021)"Overview of the Sourcing Forum held remotely on October 21, 2021.
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Agency review & pitchingAgency rostersBenchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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InfluencersConsumer insightInsight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Agency managementAgency remuneration & contractsBenchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Agency managementIntegrated marketingAgency Management Forum Overview (September 2021)
Read more about "Agency Management Forum Overview (September 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agency managementCreativityDigital transformationOrganisation & structureCMO Forum meeting overview (September 2021)
Read more about "CMO Forum meeting overview (September 2021)"Overview of the CMO Forum held remotely on September 8, 2021.
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Alcohol marketingAgency remuneration & contractsWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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InfluencersInsight Forum Overview (June 2021)
Read more about "Insight Forum Overview (June 2021)"Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing lawInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets. Last updated January 2023.
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Read more about "CMO Forum meeting overview (June 2021)"Overview of the CMO Forum held remotely on June 2, 2021.
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Agency rostersProductionMarketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
Upcoming events
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Meeting for global/regional media and/or sourcing directors or similar
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Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.
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Open to all GARM members
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Does the strength of relationship between marketer and agency correlate with effective work?
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How sonic branding differentiates your brand and create a more meaningful connection with your customers.
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The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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