Voice and audio branding strategy
Marketing Organisation & Strategy
1 minute read
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.
Article details
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WFA
Benchmarks & surveys
12 November 2019
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Questions answered in this benchmark:
1.) Given the rise of voice enabled devices, has your brand started on an audio- and voice branding strategy?
2.) If yes, where does this sit within your organisation and who are the key drivers/ main stakeholders?
3.) Can you recommend agency partners for audio- and voice strategy scoping sessions?
4.) Do you use your current media/creative agencies for this area, or do you have any other expert Partners that you can recommend?
Members can download the full results here.
Article details
-
WFA
Benchmarks & surveys
12 November 2019
