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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technologyBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Ad blockingBrand purposeBrand reputationConsumer insight7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Integrated marketingData-driven marketingBenchmark on sensory and behavioural marketing
Read more about "Benchmark on sensory and behavioural marketing"Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Consumer insightData & analyticsSurvey on brand tracking
Read more about "Survey on brand tracking"Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…
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ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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