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I subscribeBuilding on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
Overview of the Sourcing Forum held remotely on March 10, 2022.
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
For global/regional in-house agency leaders and specialists
For global/regional marketing and connection planning leaders
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
Meeting for global/regional media directors or similar
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard