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I subscribeWFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
Overview of the Sourcing Forum held remotely on March 10, 2022.
Overview of the Sourcing Forum held remotely on March 2, 2022.
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard