Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeA member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.