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Marketing technologyMarketing technologyMarketing technologySpotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"Learn how GenAI is being rolled out in marketing across the globe.
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Marketing effectivenessImproving creative effectiveness through in-flight optimisation
Read more about "Improving creative effectiveness through in-flight optimisation"A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
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Consumer insightData & analyticsSpotlight: Spark more insights-driven decisions with generative AI
Read more about "Spotlight: Spark more insights-driven decisions with generative AI"Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Marketing effectivenessCreating a Global Culture of Marketing Effectiveness
Read more about "Creating a Global Culture of Marketing Effectiveness"Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
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Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Data collection & privacyCMOs need to change internal culture to deliver data ethics
Read more about "CMOs need to change internal culture to deliver data ethics"CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
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Consumer insightSpotlight: Embracing the messiness of culture
Read more about "Spotlight: Embracing the messiness of culture"Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technologyMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
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Data & analyticsData collection & privacyData-driven marketingWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectivenessWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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