Data & Insight
Data & Insight
-
ChannelsMarketing technologyMarketing technology
Benchmark: AI ad creative audit solution providers
WFA benchmark on possible vendors who could provide creative auditing services.
-
Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology
Benchmark: e-invoicing solutions
This member benchmark examines the usage of e-invoicing solutions.
-
Digital policyData collection & privacy
Data Ethics Board meeting overview (June 2020)
Overview of the Data Ethics Board meeting held on 23 June 2020.
-
Digital policyData collection & privacy
Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
-
ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
-
ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
-
Digital policyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (May 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
-
Digital policyData collection & privacy
WFA submission – Singapore PDPA consultation
WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
-
Digital policyData collection & privacy
Webinar: GDPR and online advertising - what next?
This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…
-
Digital policyMarketing lawData collection & privacy
Data Safety Benchmarking & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
-
Digital policyData collection & privacy
Webinar: Data safety and risk, benchmarking approaches across the industry
An analysis and benchmarking of data safety and risk across the industry
-
Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Upcoming events
-
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
-
For Global/Regional Senior Markerters
-
In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
-
A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture