Data & Insight

Data & Insight

  1.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  2.    Data Ethics Board meeting overview (March 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2019)

    Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

    Read more about "Data Ethics Board meeting overview (March 2019)"
  3.    DGX Benchmark on email/newsletter tracking pixels
    Digital policyData collection & privacy

    DGX Benchmark on email/newsletter tracking pixels

     WFA member benchmark. For additional details, please log in.

    Read more about "DGX Benchmark on email/newsletter tracking pixels"
  4.    Bridging the gap between marketing and policy
    Digital policyOrganisation & structureData & analytics

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

    Read more about "Bridging the gap between marketing and policy"
  5.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  6.    Data Ethics Board meeting overview (February 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"
  7.    Poll on Programmatic Practice & Proficiency in APAC
    ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technology

    Poll on Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Poll on Programmatic Practice & Proficiency in APAC"
  8.    DGX Benchmark on data privacy controls and audit frameworks
    Digital policyData collection & privacy

    DGX Benchmark on data privacy controls and audit frameworks

    Benchmark results from members on data privacy controls and audit frameworks

    Read more about "DGX Benchmark on data privacy controls and audit frameworks"
  9.    Facebook and GDPR benchmark
    Digital policyData collection & privacy

    Facebook and GDPR benchmark

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…

    Read more about "Facebook and GDPR benchmark"
  10.    DGX Benchmark on Facebook and GDPR
    Digital policyData collection & privacy

    DGX Benchmark on Facebook and GDPR

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  11.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  12.    Students compete in marketing effectiveness awards in Spain
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

    Read more about "Students compete in marketing effectiveness awards in Spain"

Upcoming events

See all events
  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. WFA Webinar: ePrivacy

    Remote Belgium

    14 Jan 2020

      More details to follow.

    More information Register for this meeting

  3. Joint FoodDrinkEurope-AIM-WFA webinar on ‘dual quality’: UCPD revision recap and key watch-outs for transposition phase.  

    More details to follow.

    More information Register for this meeting

  4. WFA Winter Drinks

    Brussels Belgium

    05 Feb 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
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  • See and act on the bigger picture
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