Data & Insight
Data & Insight
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GamingMarketing effectivenessVideo gaming goes mainstream in APAC
Read more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing
Research reveals that more than three quarters plan to…
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Digital policyData collection & privacyData Ethics Board meeting overview (September 2019)
Read more about "Data Ethics Board meeting overview (September 2019)"Overview of the Data Ethics Board meeting held on September 9th, 2019
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Digital policyData & analyticsData collection & privacyDGX Benchmark on collection and notification policies for stakeholder data
Read more about "DGX Benchmark on collection and notification policies for stakeholder data"WFA member benchmark on collection and notification policies for stakeholder data
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Digital policyData collection & privacyData-driven marketingDGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member bechmark. For additional details, please log in.
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Consumer insightSpanish launch guide to improve online user experience
Read more about "Spanish launch guide to improve online user experience"New guide offers practical advice to improve perception of digital advertising
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Digital policyData collection & privacy
Data Ethics Board meeting overview (6 June 2019)
Read more about "Data Ethics Board meeting overview (6 June 2019)"Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
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Digital policyData collection & privacy
Data Ethics Board meeting overview (24 June 2019)
Read more about "Data Ethics Board meeting overview (24 June 2019)"Overview of the Data Ethics Board meeting held on June 24th, 2019
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectivenessThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Marketing procurementMarketing technologyMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
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Data & analyticsMember barometer 2019
Read more about "Member barometer 2019"WFA member survey. For additional details, please log in.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (April 2019)
Read more about "Data Ethics Board meeting overview (April 2019)"Overview of the Data Ethics Board meeting held on April 8th, 2019
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Digital policySelf-regulationData & analyticsAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture