Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
Brand purposeBrand reputationData-driven marketingMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
-
Digital transformationMarketing technologyMarketing technologyMarketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
-
Content marketingCreativityMarketing effectivenessCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
-
Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
-
Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
-
Marketing procurementMarketing effectivenessSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
-
Marketing technologyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
-
Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 4
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Data collection & privacyWelcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
Upcoming events
See all events
-
For global/regional market research and consumer insight specialists
-
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
-
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
-
Inspiration for the media and marketing agenda in 2023.
-
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture