Data & Insight
Data & Insight
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Digital policyData collection & privacyDGX Benchmark: EU-US Data Transfers
Read more about "DGX Benchmark: EU-US Data Transfers"This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
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Digital policyData collection & privacyData Ethics Board meeting overview (September 2020)
Read more about "Data Ethics Board meeting overview (September 2020)"Overview of the Data Ethics Board meeting held on 21 September 2020.
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Digital policyData collection & privacyDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Digital policyData collection & privacyYou can learn a lot from a dummy
Read more about "You can learn a lot from a dummy"It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
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Digital policyData collection & privacyThree hot topics in digital policy
Read more about "Three hot topics in digital policy"Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…
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ChannelsMarketing operationsMarketing technologyMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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Digital policyMarketing lawData collection & privacyDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Consumer insightCustomer experience in the world’s “new normal”
Read more about "Customer experience in the world’s “new normal”"How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…
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ProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMarketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
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Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
Upcoming events
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Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The annual event for global marketers.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture