Posts about Agency evaluation & performance

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1. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Sourcing Adaptation & Transcreation

   WFA

    WFA member benchmark. For additional details, please log in.

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2. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Influencer Marketing"
3. 
   Benchmarks & surveysReports & whitepapers

   14 June 2018
   Agency evaluation & performanceConsumer insightData & analytics

   Tutorial Key Performance Indicator

   UPA (Italy)

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

   Read more about "Tutorial Key Performance Indicator"
4. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

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5. 
   Benchmarks & surveys

   19 February 2018
   Agency evaluation & performanceData & analyticsData-driven marketing

   Survey on Independent Media Advisors

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Independent Media Advisors"
6. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
7. 
   Videos & webinars

   3 October 2017
   Agency evaluation & performance

   Webinar: Agency evaluations

   WFA, Decideware

   In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…

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8. 
   Benchmarks & surveys

   7 June 2017
   Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey results: Paying for 3rd party verification

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results: Paying for 3rd party verification"
9. 
   Benchmarks & surveys

   24 May 2017
   Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Integrated Production

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Integrated Production"
10. 
    Reports & whitepapers

    7 April 2017
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Best practice: global media transparency & contracts (2017)

    WFA

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

    Read more about "Best practice: global media transparency & contracts (2017)"
11. 
    Benchmarks & surveys

    24 March 2017
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
12. 
    Benchmarks & surveys

    1 February 2017
    Agency evaluation & performanceAgency managementMarketing procurement

    Marketing Procurement Maturity Assessment 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"