Posts about Agency management

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1. 
   Benchmarks & surveys

   13 July 2016
   Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

   Survey on China agency rosters

   WFA

   Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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2. 
   Benchmarks & surveys

   13 July 2016
   Agency managementMarketing procurement

   Survey on Managing PR suppliers

   WFA

   Survey on how members source and manage the public relations category. 

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3. 
   Benchmarks & surveys

   1 July 2016
   Agency managementMarketing procurement

   Benchmark on recommended consultancies for brand architecture development

   WFA

   WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

   Read more about "Benchmark on recommended consultancies for brand architecture development"
4. 
   Benchmarks & surveys

   29 June 2016
   Agency managementMarketing procurement

   Benchmark on Recommended Agencies for Social Media Audit in China

   WFA

   WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

   Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
5. 
   Benchmarks & surveysVideos & webinars

   23 June 2016
   Agency managementDigital transformationData-driven marketing

   Report on global media transformation

   WFA

   Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

   Read more about "Report on global media transformation"
6. 
   Benchmarks & surveys

   13 June 2016
   Agency management

   Benchmark on Innovative brand tracking suppliers

   WFA

    

   Read more about "Benchmark on Innovative brand tracking suppliers"
7. 
   Benchmarks & surveys

   11 May 2016
   Agency management

   Survey on Managing global agency rosters

   WFA

    

   Read more about "Survey on Managing global agency rosters"
8. 
   Benchmarks & surveys

   27 April 2016
   Agency managementMarketing procurement

   Benchmark an Introduction to sourcing Ad Production

   WFA

   WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…

   Read more about "Benchmark an Introduction to sourcing Ad Production"
9. 
   Benchmarks & surveys

   27 April 2016
   Agency managementMarketing procurementData & analytics

   Benchmark an Introduction to sourcing Consumer Insights

   WFA

   WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

   Read more about "Benchmark an Introduction to sourcing Consumer Insights"
10. 
    Benchmarks & surveys

    1 March 2016
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
11. 
    Benchmarks & surveys

    1 March 2016
    Agency managementMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    WFA

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

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12. 
    Benchmarks & surveys

    24 February 2016
    Agency managementMarketing procurement

    Survey results on Best practice in media agency contract management

    WFA

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…

    Read more about "Survey results on Best practice in media agency contract management"