Posts about Agency management

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1. 
   Benchmarks & surveys

   21 June 2022
   Agency managementAgency remuneration & contractsData collection & privacy

   Benchmark: Media agency first party data liability caps

   WFA

   A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

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2. 
   Benchmarks & surveys

   20 April 2022
   Agency managementAgency remuneration & contractsData collection & privacy

   Benchmark: Media indemnities

   WFA

   A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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3. 
   Case studies

   12 April 2022
   Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

   Media Forum meeting overview – Improving your inventory media (March 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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4. 
   Videos & webinars

   30 March 2022
   Agency management

   Spotlight: Designing the right production model for your organisation

   WFA

   As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…

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5. 
   Opinions

   8 March 2022
   Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

   Want to produce great work? Stop treating your advertising agencies like dirt

   Arwa Mahdawi

   The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

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6. 
   Videos & webinars

   23 February 2022
   Agency management

   Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

   WFA

   Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

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7. 
   Event reports

   9 February 2022
   Agency managementIntegrated marketing

   Agency Management Forum Overview (December 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

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8. 
   Event reports

   2 December 2021
   Agency evaluation & performanceAgency management

   China Media Forum Meeting Overview (Dec 2021)

   WFA

   Overview of the Media Forum held on 2 Dec, 2021.

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9. 
   Benchmarks & surveys

   22 October 2021
   ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

   Benchmark: Digital in-housing from agency point of view

   WFA

   WFA benchmark on In-housing Digital Media, from agencies' point of view

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10. 
    Benchmarks & surveys

    16 September 2021
    Agency managementAgency remuneration & contracts

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

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11. 
    Event reports

    14 September 2021
    Agency managementIntegrated marketing

    Agency Management Forum Overview (September 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
12. 
    Event reports

    8 September 2021
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    WFA

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"