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Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementAgency review & pitchingMarketing procurement
Recommended global PR agencies
Benchmark on recommended global PR agencies.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on App Developers in Asia
WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on Recommended digital agencies in South Korea
WFA benchmark on recommended digital agencies in South Korea.
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Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
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Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Agency managementAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
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Agency managementAgency remuneration & contractsAgency rosters
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
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Agency managementAgency review & pitchingMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.