Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing talent

   WFA

     WFA member benchmark. For additional details, please log in.

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2. 
   Benchmarks & surveys

   13 July 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Production Pre-payments

   WFA

   WFA member benchmark. For additional details, please log in.

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3. 
   Benchmarks & surveys

   9 July 2018
   Digital policyData collection & privacyData-driven marketing

   Benchmark on corporate social media pages, cookies and data usage post - GDPR

   WFA

   WFA member benchmark. For additional details, please log in.

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4. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Influencer Marketing"
5. 
   Benchmarks & surveysReports & whitepapers

   14 June 2018
   Agency evaluation & performanceConsumer insightData & analytics

   Tutorial Key Performance Indicator

   UPA (Italy)

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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6. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

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7. 
   Benchmarks & surveys

   8 June 2018
   Consumer insightData & analytics

   Benchmark on marketing research methodologies

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on marketing research methodologies"
8. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
9. 
   Benchmarks & surveys

   7 May 2018
   Agency review & pitchingConsumer insight

   Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

   WFA

   This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

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10. 
    Benchmarks & surveys

    4 May 2018

    Benchmark on structure and size of market research organisations

    WFA

     

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11. 
    Benchmarks & surveysReports & whitepapers

    25 April 2018
    Digital policyData collection & privacy

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
12. 
    Benchmarks & surveysReports & whitepapers

    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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