Posts about Benchmarks & surveys

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  1.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  2.    Survey on digital investment trends and digital agency management
    Agency evaluation & performanceDigital transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  3.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  4.    Survey on adserving management & payment
    Agency managementAgency remuneration & contractsAgency rosters

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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  5.    Survey on digital recruitment agencies used by clients
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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  6.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingDigital transformationOrganisation & structure

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  7.    Benchmark on cost variation in rate cards
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  8.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  9.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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  10.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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  11.    Benchmark on health and safety compliance and media agency contracts
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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  12.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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