Posts about Benchmarks & surveys

Related content

  1.    Benchmark on Recommended agency fee negotiators in Asia
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  2.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  3.    Benchmark on Media rebates & agency remuneration China
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  4.    Benchmark on Recommended search agencies in LATAM
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  5.    Benchmark on Competitive Media Spend Monitoring

    Benchmark on Competitive Media Spend Monitoring

     

    Read more about "Benchmark on Competitive Media Spend Monitoring"
  6.    Survey on digital agency management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on digital agency management

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…

    Read more about "Survey on digital agency management"
  7.    Benchmark on brand strategy providers
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

    Read more about "Benchmark on brand strategy providers"
  8.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  9.    Benchmark on Agency capability mapping
    Agency evaluation & performanceAgency rostersMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

    Read more about "Benchmark on Agency capability mapping"
  10.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"
  11.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

    Read more about "Survey on Mobile Marketing China: Online to Offline"
  12.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"