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Agency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Agency managementAgency review & pitchingIntegrated marketing
Benchmark on Recommended search agencies in LATAM
WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
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Benchmark on Competitive Media Spend Monitoring
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Survey on digital agency management
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on brand strategy providers
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
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ChannelsProgrammatic
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Agency evaluation & performanceAgency rostersMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
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Channels
Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
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Channels
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
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Digital transformationData & analyticsData-driven marketing
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…