Related content
-
Agency evaluation & performanceAgency review & pitchingIntegrated marketingBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
-
Marketing procurementOrganisation & structureBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
-
Marketing procurementOrganisation & structureSurvey on Global Marketing Category Management
Read more about "Survey on Global Marketing Category Management"Research on the management, supply base and sourcing resources against over 15 marketing categories.
-
Agency managementInfluencersInfluencersMarketing procurementOrganisation & structureBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
-
Agency remuneration & contractsMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
-
Media governanceIntegrated marketingOrganisation & structureSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
-
ProgrammaticAgency remuneration & contractsMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
-
Agency managementAgency review & pitchingIntegrated marketingMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
-
ChannelsMarketing procurementBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
-
Marketing technologyDigital transformationMarketing technologyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
-
Organisation & structureData & analyticsMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
-
Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…