Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   25 October 2022
   Agency evaluation & performanceMarketing procurement

   Benchmark: Market Research & Insights – Recommended agency partners

   WFA

   WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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2. 
   Benchmarks & surveys

   25 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Loyalty & Reward

   WFA

   This WFA member benchmark examined the category management of Loyalty & Reward.

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3. 
   Press releasesBenchmarks & surveysReports & whitepapers

   13 October 2022
   Media governance

   Marketing budgets under heavy scrutiny, WFA and Ebiquity research

   WFA

   Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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4. 
   Benchmarks & surveys

   11 October 2022
   Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

   WFA Benchmark Results: Measuring Media Dollars & Performance

   WFA

   A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

   Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
5. 
   Benchmarks & surveys

   4 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Adaptation & transcreation

   WFA

   This WFA member benchmark examined the category management of adaptation & transcreation

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6. 
   Benchmarks & surveys

   1 October 2022

   Benchmark: UX agencies and partners

   WFA

   This WFA member benchmark lists recommendations of user experience research agency partners.

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7. 
   Benchmarks & surveys

   23 September 2022
   Marketing procurement

   Benchmark: Global Category Management – POS & displays

   WFA

   This WFA member benchmark examined the category management of POS & displays.

   Read more about "Benchmark: Global Category Management – POS & displays"
8. 
   Benchmarks & surveys

   14 September 2022
   Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

   WFA Benchmark: Web tracking in a cookieless world

   WFA

   A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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9. 
   Benchmarks & surveys

   15 August 2022
   Media measurementMarketing technologyData & analyticsMarketing technology

   Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

   WFA

   A WFA member was looking for reviews of GMP365

   Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
10. 
    Benchmarks & surveys

    8 August 2022
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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11. 
    Benchmarks & surveys

    4 August 2022
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
12. 
    Press releasesBenchmarks & surveysReports & whitepapers

    28 July 2022
    Media governanceMarketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"