Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
Benchmark: Global Category Management – Loyalty & Reward
This WFA member benchmark examined the category management of Loyalty & Reward.
Marketing budgets under heavy scrutiny, WFA and Ebiquity research
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Benchmark: Global Category Management – Adaptation & transcreation
This WFA member benchmark examined the category management of adaptation & transcreation
Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
Benchmark: Global Category Management – POS & displays
This WFA member benchmark examined the category management of POS & displays.
Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
Media governanceMarketing capabilitiesMedia transformation
Marketing facing “worst-ever” talent crisis