Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   19 September 2023
   Marketing procurement

   Benchmark: The Evolution of Couponing

   WFA

   WFA member benchmark on how organisations are evolving their approach to couponing.

   Read more about "Benchmark: The Evolution of Couponing"
2. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Brand Health Tracking Programmes

   WFA

   This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

   Read more about "Benchmark: Brand Health Tracking Programmes"
3. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Consumer Segmentation

   WFA

   This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

   Read more about "Benchmark: Consumer Segmentation"
4. 
   Benchmarks & surveys

   11 September 2023

   Benchmark: Consumer Data Platforms

   WFA

   This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

   Read more about "Benchmark: Consumer Data Platforms"
5. 
   Benchmarks & surveys

   25 July 2023
   Marketing operations

   Benchmark: KPI Dashboard

   WFA

   WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

   Read more about "Benchmark: KPI Dashboard"
6. 
   Benchmarks & surveys

   19 July 2023
   Digital policy

   DGX Benchmark: Meta Pixel

   WFA

   A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

   Read more about "DGX Benchmark: Meta Pixel"
7. 
   Benchmarks & surveys

   17 July 2023
   Marketing procurement

   Benchmark: Search engine optimisation (SEO) structure

   WFA

   WFA member benchmark exploring SEO structures.

   Read more about "Benchmark: Search engine optimisation (SEO) structure"
8. 
   Benchmarks & surveys

   17 July 2023
   Marketing procurement

   Benchmark: PR agencies in South East Asia

   WFA

   WFA member benchmark on recommended PR agencies operating in SEA region.

   Read more about "Benchmark: PR agencies in South East Asia"
9. 
   Benchmarks & surveys

   12 July 2023
   Marketing operations

   Benchmark: Recommended DAM (Digital Asset Management) systems

   WFA

   WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

   Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"
10. 
    Benchmarks & surveys

    1 July 2023
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
11. 
    Benchmarks & surveys

    10 May 2023
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    WFA

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

    Read more about "WFA Survey: Responsible Marketing Frameworks"
12. 
    Press releasesBenchmarks & surveys

    26 April 2023
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

    Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"