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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Diversity & Inclusion
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…
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Planet Pledge Leaders' Forum: Poll results
This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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Benchmark: Sustainability & Marketing Consultants
WFA member benchmark on recommended sustainability and marketing consultants.
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Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Media governance
Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Media governanceMarketing operations
The Media Capability Gap
A research report on the anatomical structures and priorities of the client-side media department.
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Diversity & Inclusion
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operations
Get comfortable with sustainability
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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Diversity & Inclusion
WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
National advertiser and agency associations in 27 markets will promote research and…