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Marketing in Africa Interim regional survey results
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Agency evaluation & performanceDigital transformationMedia transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
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Ad fraud & verificationDigital transformation
Survey on digital media auditing
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
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Agency managementAgency review & pitchingMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Agency managementAgency remuneration & contractsAgency rosters
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
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Integrated marketingDigital transformationOrganisation & structure
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
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Agency remuneration & contractsMarketing procurement
Benchmark on cost variation in rate cards
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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ChannelsIntegrated marketing
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Integrated marketingData-driven marketing
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…