Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   15 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on Recommended digital agencies in South Korea

   WFA

   WFA benchmark on recommended digital agencies in South Korea.

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2. 
   Benchmarks & surveys

   30 June 2015
   Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

   Benchmark on Pitch fees in South Africa

   WFA

   Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

   Read more about "Benchmark on Pitch fees in South Africa"
3. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

   Read more about "Benchmark on recommended global content agencies"
4. 
   Benchmarks & surveys

   1 June 2015
   Marketing procurementOrganisation & structure

   Benchmark on franchising models

   WFA

   WFA member benchmark on franchising models.

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5. 
   Benchmarks & surveys

   1 June 2015
   Marketing procurementOrganisation & structure

   Survey on Global Marketing Category Management

   WFA

   Research on the management, supply base and sourcing resources against over 15 marketing categories.

   Read more about "Survey on Global Marketing Category Management"
6. 
   Benchmarks & surveys

   1 June 2015
   Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

   Benchmark on managing usage rights

   WFA

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

   Read more about "Benchmark on managing usage rights"
7. 
   Benchmarks & surveys

   1 June 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on media agency rate

   WFA

   Benchmarked media agency rates by role for Germany, UK and US.

   Read more about "Benchmark on media agency rate"
8. 
   Benchmarks & surveys

   12 May 2015
   Media governanceIntegrated marketingOrganisation & structure

   Survey on digital resource engagement with brand marketing

   WFA

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

   Read more about "Survey on digital resource engagement with brand marketing"
9. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

   Read more about "Benchmark on retargeting investment & approach"
10. 
    Benchmarks & surveys

    28 April 2015
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
11. 
    Benchmarks & surveys

    16 April 2015
    ChannelsMarketing procurement

    Benchmark on media budget setting

    WFA

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"
12. 
    Benchmarks & surveys

    1 April 2015
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"