Related content
-
CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work…
-
Brand purposeMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
-
Value of advertisingBrand purposeHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
-
Brand purposeSpotlight: Counting the (Carbon) Cost
Read more about "Spotlight: Counting the (Carbon) Cost"With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
-
Brand purposeBrand reputationData-driven marketingMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
-
Brand purposeSpotlight: Tackling Responsible Media
Read more about "Spotlight: Tackling Responsible Media"Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
-
Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
-
Brand purposeBrand reputationMastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
Read more about "Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'"Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.
-
Brand purposeBrand reputationDigital transformationWFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
-
Brand purposeBrand reputationSpotlight: Sustainable storytelling - what are you scared of?
Read more about "Spotlight: Sustainable storytelling - what are you scared of?"There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
-
Brand purposeBrand reputationMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
-
Brand purposeBrand reputationDigital transformationWFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…