Posts about Brand purpose

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  1.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  2.    Priceless success: Mastercard's Raja Rajamannar
    Brand purpose

    Priceless success: Mastercard's Raja Rajamannar

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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  3.    Empowering marketers and unstereotyping ads: Unilever's Keith Weed
    Brand purpose

    Empowering marketers and unstereotyping ads: Unilever's Keith Weed

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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  4.    From transparency to equality: P&G's Marc Pritchard
    Brand purpose

    From transparency to equality: P&G's Marc Pritchard

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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  5.    Project Reconnect masterdeck 2019
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  6.    It’s the Most Contagious time of the year
    Brand purpose

    It’s the Most Contagious time of the year

    Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…

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  7.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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