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Brand purposeBetter Marketing: Marketing can deliver positive social and political change
Read more about "Better Marketing: Marketing can deliver positive social and political change"Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…
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Brand purposeBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…
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Brand purposeBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…
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Brand purposeBrand reputationPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Brand purposeHow can marketing change the world for the better?
Read more about "How can marketing change the world for the better?"Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analyticsThe Road to Content Excellence
Read more about "The Road to Content Excellence"The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analyticsReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Brand purposeWFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…