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Brand purposeBrand reputationMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeBrand reputation
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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Brand purposeMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Brand purposeMarketing operations
Marketing and Sustainability: Closing the Gaps
What can Marketers do to drive Sustainability in their industry?
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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CreativityBrand purpose
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
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Brand purpose
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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Brand purpose
WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…
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Brand purpose
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.