Posts about Brand purpose

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  1.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

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  2.    Webinar: How can marketing change the world?
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…

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  3.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  4.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  5.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Gender & diversityBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  6.    WFA launches Guide to Better Marketing
    Brand purpose

    WFA launches Guide to Better Marketing

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

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  7.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a…

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  8.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

  9.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case…

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  10.    Better Marketing: Marketing can save the Internet
    Brand purpose

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web…

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  11.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  12.    How can marketing change the world for the better?
    Brand purpose

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

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