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Brand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technologyCristina Diezhandino named WFA Global Marketer of the Year 2022
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Brand purposeReducing WFA’s carbon footprint
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Brand purposeBrand reputationAn unlikely destination
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Brand purposeBrand reputationMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Brand purposeMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Brand purposeBrand reputationOrganisation & structureMy top 10 take-outs from talking to marketing's brightest minds
Read more about "My top 10 take-outs from talking to marketing's brightest minds"The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work…
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Brand purposeMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
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Value of advertisingBrand purposeHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
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Brand purposeSpotlight: Counting the (Carbon) Cost
Read more about "Spotlight: Counting the (Carbon) Cost"With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Brand purposeBrand reputationData-driven marketingMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…