Posts about Brand purpose

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  1.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  2.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  3.    Better Marketing podcast 2023 key learnings
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

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  4.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

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  5.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    CreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

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  6.    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

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  7.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  8.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  9.    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

    Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

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  10.    WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change

    Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…

    Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"
  11.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  12.    WFA issues Global Media Charter 3.0
    Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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