Posts about Brand reputation - page 3

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  1.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

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  2.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  3.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  4.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  5.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  6.    Project Reconnect masterdeck 2019
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  7.    What great brand stories can do for business
    Brand reputation

    What great brand stories can do for business

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…

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  8.    Web Summit 2017 round-up
    Brand reputation

    Web Summit 2017 round-up

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…

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  9.    Web Summit 2017 in 10 tweets
    Brand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  10.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

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  11.    Brand safety: steps to consider (2017)
    Brand reputation

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  12.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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