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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Brand purpose
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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Brand reputation
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Marketing operationsOrganisation & structure
Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
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Agency managementOrganisation & structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region
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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Overview of the CMO Forum held remotely on June 3, 2020.
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Agency managementOrganisation & structure
CMO Forum meeting overview (April 2020)
Overview of the CMO Forum held remotely on April 30, 2020.
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In conversation with WFA's Global Marketer of the Year 2019
WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Award celebrates marketers who have been truly making a difference in 2019. More at…
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See the six shortlisted nominees for WFA Global Marketer of the Year
The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos…