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Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…
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Planet Pledge Spotlight: COP26
In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
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Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Brand purposeMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Agency managementOrganisation & structure
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Brand reputationOrganisation & structure
Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Brand purpose
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.