Posts about CMO Forum

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1. 
   Opinions

   11 December 2024
   CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities

   Is it time for a marketing makeover?

   WFA

   WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

   Read more about "Is it time for a marketing makeover?"
2. 
   11 December 2024

   Uniting Minds and Functions in 2024

   Rob Dreblow

   WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

   Read more about "Uniting Minds and Functions in 2024"
3. 
   Benchmarks & surveys

   10 December 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Scale

   WFA

   WFA member benchmark exploring global marketing organisation scale

   Read more about "Benchmark: Global Marketing Organisation Scale"
4. 
   Event reports

   31 October 2024
   CreativityAI

   CMO Forum, London (October 2024)

   WFA

   Overview of the WFA CMO Forum held in person in London

   Read more about "CMO Forum, London (October 2024)"
5. 
   Benchmarks & surveys

   30 October 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Transformation

   WFA

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
6. 
   NewsPress releases

   18 July 2024

   Nominations open for WFA Global Marketer of the Year 2024

   WFA

   WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

   Read more about "Nominations open for WFA Global Marketer of the Year 2024"
7. 
   Benchmarks & surveys

   5 July 2024
   Organisation & structure

   Benchmark: Global and local brand consistency

   WFA

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
8. 
   Event reports

   21 June 2024

   CMO Forum Cannes (June 2024)

   WFA

   Overview of the WFA CMO Forum held in person in Cannes

   Read more about "CMO Forum Cannes (June 2024)"
9. 
   Event reports

   15 May 2024

   CMO Forum Toronto (May 2024)

   WFA

   Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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10. 
    Benchmarks & surveys

    26 February 2024
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
11. 
    Event reports

    13 December 2023
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    WFA

    Overview of the CMO Forum held in New York City in November 2023

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12. 
    Event reports

    3 July 2023

    CMO Forum meeting overview (June 2023)

    WFA

    Overview of the CMO Forum held during Cannes Lions in June 2023

    Read more about "CMO Forum meeting overview (June 2023)"