Posts about CMO Forum

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1. 
   Opinions

   31 January 2019
   Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

   David Wheldon: The ground is changing but the basics remain the same

   David Wheldon

   WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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2. 
   Opinions

   5 September 2018
   Agency rosters

   Nine steps to identifying an agency set-up that fits your organisation’s needs

   Julia Kraft

   From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

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3. 
   Opinions

   26 July 2018

   Global CMO insights from Cannes

   WFA

   Produced with the help of The Economist Group

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4. 
   Opinions

   29 June 2018
   Agency management

   Notes from the beach: the evolution of partnerships

   Rob Dreblow

   No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…

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5. 
   Opinions

   1 December 2017
   Brand reputation

   What great brand stories can do for business

   Ranji David

   In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…

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6. 
   Opinions

   4 July 2017
   Marketing capabilities

   Five CMO lessons from Cannes

   Rob Dreblow

   While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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7. 
   Opinions

   30 June 2017

   All change at Cannes

   WFA

   Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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8. 
   Reports & whitepapers

   7 April 2017
   Brand reputation

   Brand safety: steps to consider (2017)

   WFA

    The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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9. Opinions

   8 March 2017

   9 rules on how to approach marketing innovation

   WFA

   The first CMOFORUM of the year kicked off in Singapore in February.

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10. 
    Event reportsReports & whitepapers

    31 January 2017
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

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11. 
    Reports & whitepapers

    31 January 2017
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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12. 
    Reports & whitepapers

    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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