Global CMO insights from Cannes
Produced with the help of The Economist Group
Notes from the beach: the evolution of partnerships
No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…
What great brand stories can do for business
In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…
Five CMO lessons from Cannes
While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…
All change at Cannes
Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…
Brand safety: steps to consider (2017)
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
9 rules on how to approach marketing innovation
The first CMOFORUM of the year kicked off in Singapore in February.
Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology
Considerations on the road to digital transformation (2017)
Members only content. Please log in to view.
‘SPARCS’ – a framework to plan for your digital transformation
The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
Digital transformationData & analytics
Five step process to Data Driven Marketing (2017)
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia