Posts about CMO Forum

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1. 
   Reports & whitepapers

   31 January 2017
   Digital transformationData & analytics

   Five step process to Data Driven Marketing (2017)

   WFA, The Customer Framework

      

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2. News

   18 July 2016

   MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

   WFA

   WFA News

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3. 
   Guides & templates

   3 June 2016
   Ad fraud & verificationProgrammaticAd blockingData & analytics

   Compendium of ad fraud knowledge for media investors

   WFA, Botlab.io

    The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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4. 
   Opinions

   1 January 2016

   CMO FORUM: 2015 Year in Review

   WFA

   CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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5. 
   Benchmarks & surveys

   15 July 2015
   Integrated marketingOrganisation & structure

   Benchmark on C-suite roles and responsibilities

   WFA

   This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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6. News

   29 June 2015

   #12tweets from our CMO FORUM @Cannes_Lions

   WFA

   WFA News

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7. 
   Reports & whitepapers

   19 February 2015
   Digital transformation

   The elements of digital transformation

   WFA, The Digital Consultancy

   Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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