Related content
-
Diversity & InclusionWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
-
Diversity & InclusionWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
-
Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
-
Diversity & InclusionBrand purposeBrand reputationWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
-
Agency review & pitchingMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
-
Organisation & structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
-
Agency evaluation & performanceAgency review & pitchingIntegrated marketingBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
- Previous page
- 1
- 2
- 3
- 4
- Next page