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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Regional WFA-IARD Webinar for Africa
Setting standards that effectively protect minors in digital environments.
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WFA reveals CMO shortlist for Global Marketer of the Year 2024
Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Diversity & InclusionCreativityBrand purpose
Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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Business growth is No. 1
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
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How to become a client of choice
What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…