Digital policyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
Digital transformationMarketing technologyData-driven marketingMarketing technology
Considerations on the road to digital transformation (2017)
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Digital transformationConsumer insightData-driven marketing
10 steps to close the gap between digital consumers and businesses
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
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Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
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Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
Portuguese conference takes on the new 3P's of marketing
Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
Digital policyData collection & privacyData-driven marketing
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Webinar on Reciprocity: The future of comms planning?
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…