Posts about Content & Innovation

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  1.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

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  2.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

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  3.    Webinar: Contagious presents Cannes Deconstructed 2019
    Creativity

    Webinar: Contagious presents Cannes Deconstructed 2019

    Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today. 

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  4.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

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  5.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

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  6.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

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  7.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  8.    WFA launches the Voice Coalition at Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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  9.    Voice Commerce Research

    Voice Commerce Research

    New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…

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  10.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  11.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

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  12.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

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