Posts about Creativity

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  1.    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativityAI

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  2.    Is it time for a marketing makeover?
    CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

    Read more about "Is it time for a marketing makeover?"
  3.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Diversity & InclusionCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
  4.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  5.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  6.    CMO Forum, London (October 2024)
    CreativityAI

    CMO Forum, London (October 2024)

    Overview of the WFA CMO Forum held in person in London

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  7.    Knowledge spotlight: AI-augmented skills
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
  8.    Knowledge Spotlight: Meta’s vision for AI
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  9.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"
  10.    Knowledge Spotlight: Leveraging Meta’s performance toolkit
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"
  11.    Knowledge Spotlight:Navigating Meta’s family of apps and services
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight:Navigating Meta’s family of apps and services

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"
  12.    Knowledge Spotlight: Supercharging creativity
    AI (Artificial Intelligence)CreativityAI

    Knowledge Spotlight: Supercharging creativity

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Supercharging creativity"