Posts about Creativity

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  1.    Knowledge spotlight: Creative mindset 101
    CreativityBrand purpose

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  2.    Does Asia Pacific need Lions or Merlions?
    CreativityBrand reputation

    Does Asia Pacific need Lions or Merlions?

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

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  3.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  4.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  5.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  6.    From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…

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  7.    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

    There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

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  8.    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…

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  9.    Spotlight: The Democratisation of Virtual Production
    CreativityAIMarketing procurement

    Spotlight: The Democratisation of Virtual Production

    The past few years have seen the emergence and evolution of virtual production.

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  10.    APAC Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  11.    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Agency managementAgency review & pitchingCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…

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  12.    Trust me when I tell you this about the state of creativity…
    Creativity

    Trust me when I tell you this about the state of creativity…

    We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…

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