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Digital policyData collection & privacy
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyData-driven marketing
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Digital policyMarketing to childrenData collection & privacy
6 tips to keep in mind when marketing to children online
This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…
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ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology
DGX meeting overview (September 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (October 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy
PAG Meeting Overview (September 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Digital policyData collection & privacy
Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…