Posts about Data & Insight

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  1.    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Digital policyData collection & privacy

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"
  2.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  3.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  4.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  5.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Digital policyData & analyticsData-driven marketing

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  6.    Digital Advertising to children under GDPR
    Digital policyMarketing to childrenData collection & privacyData-driven marketing

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

    Read more about "Digital Advertising to children under GDPR"
  7.    6 tips to keep in mind when marketing to children online
    Digital policyMarketing to childrenData collection & privacy

    6 tips to keep in mind when marketing to children online

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…

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  8.    DGX meeting overview (September 2018)
    ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  9.    DGX meeting overview (October 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  10.    PAG Meeting Overview (September 2018, Brussels)
    Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

    PAG Meeting Overview (September 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…

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  11.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  12.    Data Processing Agreement for Advertisers (2018)
    Digital policyData collection & privacy

    Data Processing Agreement for Advertisers (2018)

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

    Read more about "Data Processing Agreement for Advertisers (2018)"