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  1.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

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  2.    A Marketer's Approach to Diversity and Inclusion
    Diversity & Inclusion

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…

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  3.    The Unstereotype Metric

    The Unstereotype Metric

    Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising

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  4.    Let's talk about bias

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…

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  5.    Advertising has rebranded diversity, and it isn’t a positive change
    Content marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

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  6.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

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  7.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

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  8.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  9.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

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  10.    WFA talks Better Marketing: Gender and diversity
    Diversity & Inclusion

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

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  11.    The case for unstereotyping ads

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

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  12.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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