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Brand purposeBrand reputationDigital transformation
What’s worth keeping post pandemic
The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Marc Pritchard named WFA Global Marketer of the Year 2020
The award celebrates marketers who have been truly making a difference in 2020.
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WFA interviews the Global Marketer of the Year 2020 nominees
The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the…
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Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…
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Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…
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Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…
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Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…
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WFA names shortlist for Global Marketer of the Year 2020
Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Creativity
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…