Posts about Industry issues

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  1.    RAC Programme Meeting Overview (March 2023)
    Marketing to children

    RAC Programme Meeting Overview (March 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…

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  2.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

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  3.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

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  4.    WFA Briefing: European Commission ad tech study
    Digital policy

    WFA Briefing: European Commission ad tech study

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…

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  5.    DGX benchmark on WFA members’ data ethics policies
    Digital policy

    DGX benchmark on WFA members’ data ethics policies

    Benchmark on data ethics policies

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  6.    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
    Digital policyMarketing law

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…

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  7.    WFA position paper on EU consumer laws revision
    Digital policyMarketing law

    WFA position paper on EU consumer laws revision

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…

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  8.    The testing times continue
    Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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  9.    Build the future, don’t fear it
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

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  10.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Digital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…

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  11.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

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  12.    EU legislation on Green Claims: Resources for Advertisers
    Marketing law

    EU legislation on Green Claims: Resources for Advertisers

    Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…

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