Posts about Industry issues

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1. 
   Event reports

   17 February 2017
   Digital policyData collection & privacy

   DGX Meeting Overview (February 2017)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

   Read more about "DGX Meeting Overview (February 2017)"
2. Opinions

   1 January 2017
   Alcohol marketing

   Alcohol Marketing: 2016 Year in Review

   WFA

   There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

   Read more about "Alcohol Marketing: 2016 Year in Review"
3. 
   Opinions

   1 January 2017

   WFA CEO: 2016 in review

   Stephan Loerke

   WFA CEO Stephan Loerke reflects on the year 2016

   Read more about "WFA CEO: 2016 in review"
4. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

   Read more about "The Value of Advertising (2017)"
5. Opinions

   22 December 2016
   Value of advertisingData-driven marketing

   5 marketing predictions for 2017

   WFA

   After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

   Read more about "5 marketing predictions for 2017"
6. 
   Videos & webinars

   8 November 2016
   Self-regulation

   Webinar: AVMSD revision

   WFA

   Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

   Read more about "Webinar: AVMSD revision"
7. 
   Guides & templates

   3 June 2016
   Ad fraud & verificationProgrammaticAd blockingData & analytics

   Compendium of ad fraud knowledge for media investors

   WFA, Botlab.io

    The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

   Read more about "Compendium of ad fraud knowledge for media investors"
8. 
   Guides & templates

   10 May 2016
   Self-regulationMarketing to childrenData collection & privacy

   Implementation Guide for Marketing Communications to Children Commitment

   WFA, The Consumer Goods Forum

   Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

   Read more about "Implementation Guide for Marketing Communications to Children Commitment"
9. Opinions

   1 January 2016
   Alcohol marketing

   Alcohol Marketing: 2015 Year in Review

   WFA

   In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

   Read more about "Alcohol Marketing: 2015 Year in Review"
10. 
    Benchmarks & surveys

    1 January 2016
    Digital policy

    Digital Governance Exchange: Priorities for 2016

    WFA

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

    Read more about "Digital Governance Exchange: Priorities for 2016"
11. 
    Opinions

    18 December 2015

    WFA CEO: 2015 in review

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on te year 2015

    Read more about "WFA CEO: 2015 in review"
12. 
    Reports & whitepapers

    19 October 2015
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"