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Digital policy
WFA Briefing: European Commission ad tech study
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Digital policy
DGX benchmark on WFA members’ data ethics policies
Benchmark on data ethics policies
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Digital policyMarketing law
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Audience measurementBrand safetyBrand safetyBrand reputation
Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Digital policy
WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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Food marketingMarketing to childrenMarketing law
Food Marketing to Kids - Heatmap
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Marketing law
EU legislation on Green Claims: Resources for Advertisers
Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has you covered, with…
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Food marketingMarketing to children
HFSS marketing restrictions: 12 markets to watch in 2023
An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
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Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…