Audience measurementMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
Agency remuneration & contractsProductionMarketing procurement
Transparency in global production
Survey on global content production transparency.
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Digital policyFood marketingMarketing to children
RAC Programme meeting overview (May 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels
Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
Digital policySelf-regulationData & analytics
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…